43
cerelac
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$42.26avg listing price — sweet spot $15–$100
Price range
Incredible$16.82–$68.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good685.9avg incumbent reviews — the moat a new listing must climb
Market size
Okay$238K$238K/yr · 168K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand