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cerave baby sunscreen
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Great+95.4%90-day search growth — must beat 0% to launch
Avg price
Good$12.13avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,207.67avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.11–$17.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$72K$72K/yr · 38K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand