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castile soap bar
Launch itA $2.1M/yr market growing +44.1% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 1.1M searches
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.83avg listing price — sweet spot $15–$100
Price range
Good$2.80–$43.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+44.1%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,256.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand