40
cares harness for airplane
Skip itSoft demand (-63.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$47.06avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great467.14avg incumbent reviews — the moat a new listing must climb
Price range
Good$10.99–$134.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$435K$435K/yr · 264K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Returns
Bad10.4%return rate — above 6% kills the launch gate
Growth
Bad-63.9%90-day search growth — must beat 0% to launch