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calendula soap
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Good$8.00–$25.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.36avg listing price — sweet spot $15–$100
Review moat
Okay1,503.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 57K searches
Brand share
Bad96%top-5 brand share — brand-locked demand