35
busy baby mat
Skip itSoft demand (-43.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.83avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$8.67–$172.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,575.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$111K$111K/yr · 135K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-43.0%90-day search growth — must beat 0% to launch