30
bumbo tray
Skip itA concentrated shelf (top 5 take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.64avg listing price — sweet spot $15–$100
Review moat
Good1,009.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.06–$19.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$75K$75K/yr · 55K searches
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad97%top-5 click share — a locked-up shelf
Signals High Returns