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breast ice packs for breastfeeding
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+27.1%90-day search growth — must beat 0% to launch
Market size
Good$280K$280K/yr · 251K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Avg price
Okay$11.29avg listing price — sweet spot $15–$100
Price range
Okay$6.29–$20.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad4,490.4avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf