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breast gel pads for breastfeeding
Skip itSoft demand (-17.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.89avg listing price — sweet spot $15–$100
Price range
Great$6.29–$59.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay$115K$115K/yr · 75K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad11,683.47avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.4%90-day search growth — must beat 0% to launch