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bow blanket
Skip itSoft demand (-44.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.06avg listing price — sweet spot $15–$100
Price range
Great$8.94–$57.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great472.12avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$88K$88K/yr · 349K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.2%90-day search growth — must beat 0% to launch