47
blue basket
Skip itSoft demand (-18.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Avg price
Great$14.98avg listing price — sweet spot $15–$100
Price range
Good$7.82–$33.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,018.02avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$107K$107K/yr · 358K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand