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35

blippi blanket

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A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 15Conversion 41Competition 32Returns 82Price range 76Avg price 88Brand share 24Review moat 25Quality gap 24

Avg price

Great$20.10

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Great$6.09–$42.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,788.86

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.1%

90-day search growth — must beat 0% to launch

Market size

Bad$28K

$28K/yr · 43K searches

Search terms