40
black gift basket
Skip itSoft demand (-51.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Good$5.70–$38.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.94avg listing price — sweet spot $15–$100
Review moat
Good903.62avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 127K searches
Growth
Bad-51.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand