50
bassinet mattress
Worth a lookShows a sweet-spot price point ($40.02 avg), but weak search conversion (1.1%) keeps it on the watch list.
Avg price
Incredible$40.02avg listing price — sweet spot $15–$100
Price range
Great$14.41–$95.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good$394K$394K/yr · 880K searches
Returns
Okay4.1%return rate — above 5% kills the launch gate
Review moat
Okay3,063.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale