46
baby vibrating soother
Skip itSoft demand (-20.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.09avg listing price — sweet spot $15–$100
Price range
Great$12.85–$108.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$196K$196K/yr · 217K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,777avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.4%90-day search growth — must beat 0% to launch