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baby teething keys
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.24–$24.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$117K$117K/yr · 255K searches
Review moat
Bad8,868.55avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.63avg listing price — sweet spot $15–$100
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand