27
baby stocking stuffers 6-12 months
Skip itPrices mostly outside the sweet spot ($3.49–$6.78) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad19,131.67avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$4.53avg listing price — sweet spot $15–$100
Growth
Bad-34.7%90-day search growth — must beat 0% to launch
Market size
Bad$8K$8K/yr · 75K searches
Price range
Bad$3.49–$6.78cheapest to priciest tracked listing — scored on the share inside $15–$100