55
baby sleep
Worth a lookShows low returns (1.3%), but soft demand (-25.3% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$17.99avg listing price — sweet spot $15–$100
Price range
Great$6.87–$48.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$176K$176K/yr · 257K searches
Review moat
Bad5,920.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.3%90-day search growth — must beat 0% to launch