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baby sleep spray
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Price range
Good$7.13–$28.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$11.98avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,521.62avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$48K$48K/yr · 43K searches
Growth
Bad-35.6%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand