53
baby shower soap favors
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 1.4M searches
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.43avg listing price — sweet spot $15–$100
Price range
Good$4.39–$40.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,702.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand