54
baby shampoo travel size
Worth a lookShows low returns (0.6%), but a deep review moat (6,344 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Price range
Good$3.04–$35.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+34.1%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$249K$249K/yr · 265K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.66avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,344.05avg incumbent reviews — the moat a new listing must climb