44
baby scale
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$3.7M$3.7M/yr · 716K searches
Avg price
Great$65.86avg listing price — sweet spot $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,649.63avg incumbent reviews — the moat a new listing must climb
Price range
Okay$22.07–$267.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Returns
Bad8.0%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf