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baby proofing kit
Skip itSoft demand (-9.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.61avg listing price — sweet spot $15–$100
Price range
Great$7.51–$45.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$154K$154K/yr · 216K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad7,910avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.9%90-day search growth — must beat 0% to launch