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52

baby proofing edge protector

Worth a look

Shows a fragmented shelf (top 5 take 34% of clicks), but a deep review moat (5,853 avg reviews) keeps it on the watch list.

Market size 28Growth 25Conversion 56Competition 81Returns 59Price range 71Avg price 64Brand share 77Review moat 24Quality gap 52

Competition

Great34%

top-5 click share — an open shelf

Brand share

Great58%

top-5 brand share — no brand owns this niche

Price range

Good$5.11–$38.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.73

avg listing price — sweet spot $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$121K

$121K/yr · 185K searches

Growth

Bad-0.8%

90-day search growth — must beat 0% to launch

Review moat

Bad5,852.68

avg incumbent reviews — the moat a new listing must climb

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