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baby oil
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Price range
Good$3.92–$33.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.81avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad10,310.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$65K$65K/yr · 44K searches
Growth
Bad-31.7%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand