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baby oil gel
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Market size
Good$808K$808K/yr · 547K searches
Price range
Good$3.92–$33.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.76avg listing price — sweet spot $15–$100
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad10,413.91avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand