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baby oil bulk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$209K$209K/yr · 191K searches
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Review moat
Bad10,382.2avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.98avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$2.89–$10.42cheapest to priciest tracked listing — scored on the share inside $15–$100