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baby lotion travel size
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Price range
Okay$2.01–$19.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.63avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$81K$81K/yr · 85K searches
Review moat
Bad13,051.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality