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baby keys
Worth a lookShows low returns (1.0%), but a deep review moat (6,940 avg reviews) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Good$3.51–$46.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.16avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay$270K$270K/yr · 320K searches
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,939.88avg incumbent reviews — the moat a new listing must climb