50
baby hair oil
Worth a lookShows low returns (0.4%), but soft demand (-12.2% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Good$2.89–$42.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.88avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,169.38avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 136K searches
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand