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baby food freezer tray
Skip itA concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.56avg listing price — sweet spot $15–$100
Price range
Good$8.03–$25.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$193K$193K/yr · 253K searches
Review moat
Okay3,127avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf