33
baby first
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.98avg listing price — sweet spot $15–$100
Price range
Great$14.16–$40.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,235.93avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$43K$43K/yr · 47K searches