49
baby eczema body wash
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.37avg listing price — sweet spot $15–$100
Price range
Good$5.17–$27.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good$296K$296K/yr · 284K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,904.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality