42
baby easter basket stuffers
Skip itSoft demand (-98.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Good$12.52avg listing price — sweet spot $15–$100
Price range
Good$3.84–$26.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,550.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$16K$16K/yr · 1.6M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-98.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand