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baby dove conditioner
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$11.98avg listing price — sweet spot $15–$100
Price range
Okay$5.79–$23.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad9,086.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 71K searches
Brand share
Bad96%top-5 brand share — brand-locked demand