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baby doll blankets
Skip itSoft demand (-24.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$13.86avg listing price — sweet spot $15–$100
Price range
Good$6.09–$30.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,006.79avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$58K$58K/yr · 169K searches
Growth
Bad-24.1%90-day search growth — must beat 0% to launch