47
baby cup with straw
Skip itSoft demand (-13.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.34avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.99–$23.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,865.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$82K$82K/yr · 149K searches
Growth
Bad-13.7%90-day search growth — must beat 0% to launch