37
baby calendar first year with stickers
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.21avg listing price — sweet spot $15–$100
Review moat
Great485.13avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.31–$28.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Returns
Good3.0%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 92K searches
Signals Low Review Barrier