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baby blankets
Worth a lookShows a $2.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.5M$2.5M/yr · 8.3M searches
Competition
Great25%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$17.48avg listing price — sweet spot $15–$100
Price range
Great$7.11–$44.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 6% kills the launch gate
Review moat
Bad4,922.21avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.2%90-day search growth — must beat 0% to launch