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baby bath wipes
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.12avg listing price — sweet spot $15–$100
Price range
Good$2.28–$43.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$142K$142K/yr · 95K searches
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad6,459.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality