42
baby barrier
Skip itHigh returns (8.4%) — this niche doesn't clear our bar today.
Avg price
Great$74.48avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good$338K$338K/yr · 234K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$23.02–$198.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,644.09avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Returns
Bad8.4%return rate — above 5% kills the launch gate