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baby balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Great$3.81–$78.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.96avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$151K$151K/yr · 136K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,194.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand