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baby allergen introduction
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Incredible$15.60–$89.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$51.23avg listing price — sweet spot $15–$100
Review moat
Great430.83avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$270K$270K/yr · 114K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand