46
baby activity
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$39.86avg listing price — sweet spot $15–$100
Price range
Great$9.61–$67.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Returns
Okay3.2%return rate — above 5% kills the launch gate
Review moat
Okay2,720.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 237K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand