40
aveeno gift set
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$16.88avg listing price — sweet spot $15–$100
Price range
Good$4.31–$40.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Review moat
Bad8,599.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 166K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality