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aura lamp

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A small market ($59K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 16Conversion 26Competition 71Returns 49Price range 84Avg price 95Brand share 83Review moat 24Quality gap 58

Avg price

Incredible$24.20

avg listing price — sweet spot $15–$100

Price range

Great$10.33–$44.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,001.43

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.3%

90-day search growth — must beat 0% to launch

Market size

Bad$59K

$59K/yr · 115K searches

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