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adult pacifiers
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great391.67avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.05–$30.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.40avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Market size
Okay$144K$144K/yr · 637K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand