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20mm flange insert
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.28avg listing price — sweet spot $15–$100
Price range
Good$8.78–$32.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,288.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$125K$125K/yr · 51K searches
Returns
Bad5.9%return rate — above 5% kills the launch gate
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Returns