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15mm flange insert
Skip itSoft demand (+0.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Price range
Good$6.97–$32.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.00avg listing price — sweet spot $15–$100
Market size
Good$289K$289K/yr · 132K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,601.08avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Okay+0.9%90-day search growth — must beat 0% to launch