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z71 decals
Skip itA small market ($80K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.59avg listing price — sweet spot $15–$100
Review moat
Great260.11avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.45–$59.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Market size
Bad$80K$80K/yr · 133K searches
Brand share
Bad92%top-5 brand share — brand-locked demand